PRINT CULTURE AND THE MODERN WORLD It is tough for us to realize a world without printed matter . we find confirmation of print everywhere around us - in books , journals , newspapers, print of famous paintings , and also in everyday things like theatre programmes , official circulars , calendars, diaries at street corners. we take for granted this world of print and often forget that there was a time befoe print . we may not feel that print itself has a history which has , in fact shaped our latest world. There is a ordinary misscommunication that occurs when converse that which is print and that which is text. In the literary world, notable scholars such as Walter Ong and D.F. McKenzie have disagreed on the meaning of text. The point of the discussion at hand is to have a word that encompasses all forms of communication - that which is printed, that whic